Context
Helicopter Association International (HAI) decided to undergo a rebrand in order to be more inclusive of what they want to stand for. In order to be more inclusive of all aviation devices they were renamed to Vertical Aviation International (VAI). With the rebrand of the name, they wanted the visual feel of their brand to be updated to feel modern and energetic.
My Involvement
My involvement was creating a clean and energetic brand look through stylescapes. Using plenty of texture to capture the gritty nature of the aviation business, and contrasting that with modern design to keep it timely. After the look was approved, I codified how the brand should look going forward through the buildout of brand guidelines and collateral.
