Context
Every year the Mechanical Contractors Association of America throws a themed convention for five-days of networking, learning and entertainment to hundreds of people. MCAA23’s theme was “Make Your Moments”.
My Inolvement
Created the event logo, brand identity, all onsite signage, event program, and keynote presentations.
Logo Development
Before the brand identity was created, I was tasked with creating a logo that encapsulated the feeling of making your moments. Many iterations were made, but the final lockup uses a subtle shift in “me” to highlight that at the forefront of every moment is you.
